by Levi Asher June 30, 2008 7:36 pm (11 Comments)

Back in 1982, a business book called Megatrends by John Naisbitt made a big splash. The most memorable phrase in this study of future trends was “high tech, high touch”, describing a product style or marketing approach that combines technical wizardry with heightened emotional appeal. The idea was that the cold touch of technology innovation can be balanced by a compensating increase in interpersonal intimacy and connectivity. This was some pretty nifty trend-spotting, because the year was 1982 and Naisbitt …


Why is literary fiction inevitably a poor seller? This question is at the core of John Carey’s 