I'm planning to drop by Bret Easton Ellis's reading from Lunar Park
at the Half King in NY City this evening. I'm not sure what I might say if the author takes questions from the crowd; I think I'll ask if, as I suspect, the character of Robert Miller
was actually based on Venkman from "Ghostbusters".
As the pseudo-site above demonstrates, Ellis's publishers are mounting what must be the most postmodern web marketing campaign in book publishing history, scattering tiny straight-faced websites representing various characters and incidents from the book all over the internet
. The latest volley from the land of meta-Ellis is TwoBrets.com
, where you can enter a writing contest (just click "Game" on the menu) inspired by a missing story cited in Lunar Park
Has anybody else checked Ellis's new book out, and if so, has all the web-based promotion influenced your decision to do so (or not to do so)? The strange approach Alfred A. Knopf is taking happens to be a great fit for the crazed and quasi-realistic Lunar Park
, but if this type of marketing turns out to actually sell books, there's no telling what we're going to be seeing in 2006 ...