I always wondered how I would react if I ever found somebody else using the "Litkicks" name.
I can't see myself ever sending a "cease and desist" letter through a lawyer. That just wouldn't be my style, and it would betray the various vague but passionate stances I have taken as an artistic libertarian and copyright anarchist. Now that I actually find a community organization in London advertising a series of events as "LitKicks", I'm facing my first test of my ideals. How should I react?
The organization is apparently the Jewish Community Center of London, and they're putting on some good events including a reading by Howard Jacobson, who is the kind of writer we like here at Litkicks (he's also a current Booker Prize nominee for his new novel J).
So, how should I react? Should I be offended that these literary folks in London either a) haven't heard of my own Litkicks, despite all the work I've put into it over the years, or b) have heard of Litkicks, and decided to use the name anyway? Do I send a threatening note? Do I have any ability to actually prevent them from using the name in a different country, or in fact in any part of the world? If I were in their position, how would I feel if I were asked to stop using a certain name? (It would probably make me defiant rather than contrite.)
After thinking hard about this, I realized that of course I have to live up to my ideals. I will not be sending the Jewish Community Center of London a threatening letter. But I will use this page (I assume they'll find it eventually) to ask them nicely to please think of another name for their literary series. I hope they will decide to respect the fact that I've been using the name Literary Kicks for a long damn time, and have certainly put in the sweat equity to earn the exclusive right to the name.
I've told the story before of how the words 'Literary Kicks' came to me in a supermarket vision one day twenty years ago, and how the complete idea for this website only revealed itself to me after I thought of the name. Since then, I have seen other websites come and go with names like "Literary Chicks" (yes, they covered chick-lit) and "Literary Clicks" (apparently their Buzzfeed-like strategy didn't sustain them). I didn't pay any attention in those cases because their names were silly and I knew the sites would disappear. The difference with this community center in London is that they might actually be planning to stick around for a long time. In that case, I hope they'll decide to find a new name. There are plenty of choices out there. "Book Kicks" is available, though admittedly it doesn't trip as nicely on the tongue.
What good is it being an artistic libertarian and copyright anarchist if I don't sometimes have to risk something I care about for the sake of these beliefs? So, my own patience and idealism will be tested as I wait to see if and how the Jewish Community Center of London responds to my public request. If they ignore me and go on using the name, well ... I guess we'll coexist, and it probably won't do me or my website any harm.
It will probably do them more harm than me, since, let's be honest, I've got Google locked down. I'm pretty good with SEO, and I think it's safe to say that they're never going to get to the top of the page on Google (or for that matter Google.co.uk) as long as they're going head to head with me on page rank.
If the JW3 doesn't change the name of their series, people will probably start to think that I'm running these events in England (a neat trick for this American). Well, in that case, at least I can take comfort in the fact that the JW3 is presenting serious literary events with good authors like Howard Jacobson.
That's the kind of false credit I can feel real pride for. If they're going to use my name, at least I hope they never let the quality drop.