Intellectual Curiosities and Provocations

Tools of Change

By Levi Asher on Tuesday, February 10, 2009 01:56 am

1. It's fitting that O'Reilly's electronic book publishing technology conference Tools of Change is happening at the Marriot Marquis in swirling Times Square, still the publishing bellybutton of this city, with the New York Times toiling down the street, Conde Nast fretting across the block, Simon and Schuster, Time Inc. and Random House not far away. Well, are the smartest people in publishing here on the 6th floor at the Marriot Marquis today? Time will tell.

The big news at the conference when I arrived at noon was the earlier nearby Amazon Kindle 2.0 announcement, complete with an amusing Stephen King fly-by. The buzz about the Kindle is not positive among this crowd (closed single-vendor technologies do not play well here in O'Reilly country). My afternoon session turns out to be a grueling but satisfyingly information-packed three and-a-hour introduction to E-book formatting specifications and methods. Many of the attendees were sweating or looked pale by quitting time at 5 pm, but we all felt smarter. I was most impressed by Garth Conboy's evangelism for the open EPub format, which seems to be emerging as the much-needed industry-wide digital publishing format. I enjoyed Keith Fahlgren's helpful real-world tips for E-book publishing, as well as his Kindle-bashing. One of the three speakers, Joshua Tallent, was a Kindle expert, and I enjoyed his presentation as well, though it seemed like divine justice for the Kindle's intrinsic isolation model that his presentation on Kindle publishing crashed halfway through. Why? The projector didn't have the Kindle-specific fonts. Ah ha haaa ... anyway, it was a moment of levity that this audience of tech-exhausted publishers and technologists didn't mind.

Tools of Change goes into full swing tomorrow with presentations by Bob Stein, Jeff Jarvis, Cory Doctorow, Laurel Touby, Kassia Krozser and Jason Epstein.

2. Chasing Ray tells us about a children's book about Gertrude Stein, Gertrude is Gertrude is Gertrude is Gertrude by Jonah Winter.

3. Bad news in the magazine biz as a major distributor ceases operations.

4. Are the creators of Twitter living in the last Dreamworld?.

5. Three Percent is getting angry about funding cuts.

6. Will Self ponders W. G. Sebald.

7. Let xkcd explain the mysterious base system. Funny.

8. Like many a Long Island kid, I grew up listening to Jackie Martling on Bob Buchmann's morning show on WBAB. He was always terrible, but in a really good way.

9. My old boss's boss Walter Isaacson has written a rather surprising article about micropayments for online content, and he's on Jon Stewart right now speaking about this same proposal. There may be long-term possibilities here, and I like it that Isaacson is thinking outside the box. However, his proposal lacks immediate appeal, especially since online advertising remains a perfectly viable support system for many content websites. If Isaacson thinks this idea is ready to take off right now, I think he may be reading too many books by Bruce Judson (but that's an inside Pathfinder joke).

10. Saturday night's benefit for humanitarian aid in Gaza at McNally Jackson was a surprisingly moving event, featuring readings from Mary Morris, Wesley Brown, Alix Kates Shulman, Elizabeth Strout, Dawn Raffel, Melody Moezzi, Beverly Gologorsky, Chuck Wachtel, Leora Skolkin-Smith, Robert Reilly, Jan Clausen, Barbara Schneider and Humerea Afridi, and I was proud to be a part of it. I also heard an exciting update from organizer Leora Skolkin-Smith (reading, below), whose novel Edges: O Israel O Palestine will soon begin film production in (remarkably enough) Jerusalem and Jordan. Tools of change? We can hope.

2 Responses to "Tools of Change"

by Finn Harvor on

Isaacson: "According to a Pew Research Center study, a tipping point occurred last year: more people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn't see fit to charge for its content, I'd feel like a fool paying for it."

I realize the following is just about worthless in statistical terms, but I personally find buying/reading a newspaper much more gratifying than reading online -- however, I do both, and it's because I can get, say, the Globe and Mail, Toronto Star or NYT while living in Seoul (the closest approximation to a renowned news source in paper form over here is the International Herald Tribune, and it's hard to track down and pricey), but also read a local English-language paper. Is it not possible a lot of regular news readers are taking this sort of hybridized approach? It seems to me this helps explain the seeming crisis/curious resiliency of book publishing, too.

by Andrew Day on

Isaacson's proposal is an interesting one, but his plan only works if two conditions hold true. First, net micropayment revenue would have to be greater than net ad revenue from pages readers could access for free. Second, the content would have to be worth paying for, which wouldn't be the case if readers could go elsewhere to get similar content, of the same or better quality, without paying for it. The second one will be the problem for most big media. Consider Time, which Isaacson used to edit. Is there much on the Time site that's worth paying for? And even if some pieces could be sold in this way, would Time be able to command a price high enough to make more money than if it "gave" the content to readers, while selling ads to run alongside it?

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