Publishing
Book Marketing, the Lunar Approach
by Levi Asher on Wednesday, August 24, 2005 01:01 pmI'm planning to drop by Bret Easton Ellis's reading from Lunar Park at the Half King in NY City this evening. I'm not sure what I might say if the author takes questions from the crowd; I think I'll ask if, as I suspect, the character of Robert Miller was actually based on Venkman from "Ghostbusters".
As the pseudo-site above demonstrates, Ellis's publishers are mounting what must be the most postmodern web marketing campaign in book publishing history, scattering tiny straight-faced websites representing various characters and incidents from the book all over the internet. The latest volley from the land of meta-Ellis is TwoBrets.com, where you can enter a writing contest (just click "Game" on the menu) inspired by a missing story cited in Lunar Park.
Has anybody else checked Ellis's new book out, and if so, has all the web-based promotion influenced your decision to do so (or not to do so)? The strange approach Alfred A. Knopf is taking happens to be a great fit for the crazed and quasi-realistic Lunar Park, but if this type of marketing turns out to actually sell books, there's no telling what we're going to be seeing in 2006 ...
As the pseudo-site above demonstrates, Ellis's publishers are mounting what must be the most postmodern web marketing campaign in book publishing history, scattering tiny straight-faced websites representing various characters and incidents from the book all over the internet. The latest volley from the land of meta-Ellis is TwoBrets.com, where you can enter a writing contest (just click "Game" on the menu) inspired by a missing story cited in Lunar Park.
Has anybody else checked Ellis's new book out, and if so, has all the web-based promotion influenced your decision to do so (or not to do so)? The strange approach Alfred A. Knopf is taking happens to be a great fit for the crazed and quasi-realistic Lunar Park, but if this type of marketing turns out to actually sell books, there's no telling what we're going to be seeing in 2006 ...
Amazon Enters the Shorts Business
by Levi Asher on Tuesday, August 23, 2005 08:05 amI like the idea of Amazon Shorts, the new literary offering by Amazon in which stories and short essays are offered, MP3-like, for 49 cents each.
This format clearly has potential. My only complaint is that Amazon's press releases for this service are emphasizing the literary appeal, but only one of program's six categories actually involves literary fiction.
Do you think you might download a story or essay from this service? Let us know if you do ...
This format clearly has potential. My only complaint is that Amazon's press releases for this service are emphasizing the literary appeal, but only one of program's six categories actually involves literary fiction.
Do you think you might download a story or essay from this service? Let us know if you do ...
Plan B Press Announces Short Fiction Contest
by Caryn Thurman on Friday, August 19, 2005 08:36 amTo celebrate the 50th anniversary of City Lights and the reading of Howl, the folks at Plan B Press are happy to announce their Beat Aesthetics Short Fiction contest. The Philadelpha-based small press is offering 50 printed copies of the winning manuscript, a small cash prize and a "Beat Generation Care Package" to the selected author. To sweeten the pot even further, Beat writer/jazz performer/filmmaker ruth weiss will write the foreward for the published manuscript. (Deadline is September 30, 2005/Word limit: 5000. There is an entry fee. For more details, see contest rules.)
The Book is Dead
by Tim Barrus on Thursday, August 18, 2005 12:41 pmThe book is dead. The only people who take it seriously are writers. And the people in publishing who need their paychecks to pay the rent.
The Great American Public is not buying books. As the reading population increases in numbers (the statistics indicating that more people are reading more books is misleading as it's more accurate to say that the same people are reading only half the books they buy) it's NOT keeping up with the population increase in terms of people who COULD be reading (and investing in books) but are not even tempted. Only five percent of graduating seniors in high school even read at the college level. The average high school freshman is reading at the sixth-grade level and writing (not enthusiastically) at the-third grade level. Fifty percent of sixth-graders are reading at the second grade level. Children spend more time on computers whether they're plugged in or hand-held than they do with books. And they're mainly talking to their peers in code. The best and the brightest at the Master's level are NOT going into publishing. The notion that the best and the brightest go into publishing is absurd.
Here's how publishing stacks up:
Women (and NOT the bright ones) are running publishing, and there's a glass ceiling, and they know it. Publishers are now mid-management. They're not much more than very nervous accountants. It's men who sit on the Boards of Directors of the (mostly German and French) international corporations that own the American publishing houses. NOT women. The men at let's say Bertelsman (the owner was in the Nazi SS during World War 2) issue the marching orders. The women in management obey. The women would ALL love to be on the boards but they have no money.
Bertlesman itself is not all that happy with its investment in American publishing. They are currently considering divesting themselves of those assetts in favor of technology communication and content. When FOX describes in its public relations information just exactly what assetts it owns, they frequently don't even mention (perhaps it's not worth mentioning of they just forgot) Harper-Collins.
Rupert Murdoch is investing LESS (as is the trend) in books and MORE in information technology and content.
Holt moved. It could not afford the rent.
A hundred people are being fired at Houghton Mifflin as I write this.
Bret Easton Ellis and The Runaway Bride are being looked at as the new hot properties of 2006.
If publishing is becoming more and more irrelevent to the culture at large, and it is, do the math, these companies have no one to blame but the gatekeepers themselves.
Let us look at them. Or her. She has a BA from Brown. She comes from a generation of women who for some odd reason were all named Jennifer.
She's in her twenties. She was surprised when they hired her as an editorial assistant, and she realized right away that if she worked real hard she could become much more than that. No more Manolos for a while anyway.
She answers the phone. She wields the real power.
She is much more aware than her editor that technology is changing publishing and fast. She is biding her time. She knows something she did not know before and that is that another opportunity will open for her if she wants it. At first she wasn't sure. But now she's sure. She does NOT want to become a publicist. She discovers that they're slugs. They slave over books they not only do not read, but they have no intention of ever reading any of them, and if you ask them if they actually READ the books they lie about they will look at you like -- are you mad? It is a dead end job that functions more as a travel agent and Jennifer does not know Charlie Rose anyway.
She does worry (as opposed to her boss who is going to be fired in two months) that the book is becoming less and less relevant, but if she just works hard and holds out long enough, twenty people in front of her will leave, and she can crawl and claw her way to the top.
And she will, too.
Ask any of them. When no one is looking she reads GAWKER.
She thinks writers are pampered brats but she doesn't tell them that. Yet.
I have seen these women become editors in less than a year. They are rather hip and they do buy those Manolos eventually.
When they become editors all of them become quite fat. In Manolos.
The smart ones become agents.
They are few and far between.
They not only "get" the new communication technology, they use it.
While their boss has blocked anyone who might come to her through Everyone Who's Anyone in Publishing dot com, and she thinks email was invented to sell porn which horrifies her. She won't last. The chick who keeps her schedule wants her job, and she'll get it, too.
Jennifer has stopped looking for a man in publishing. There are so few and they're taken.
She wants a stockbroker anyway.
She wants to broker a deal herself with ICM and she's sharpening her chops to do it.
Her publisher (who she secretly laughs at in bars) is from Simon and Schuster where she published Beavis and Butthead.
You think I'm kidding. I'm not.
Jennifer does make mistakes sometimes. When Nasdijj calls and talks to her about some books he'd like to write she says: But we've done enough black books this year. And Nasdijj is not even black.
I've gotten that answer about six times this summer alone.
And then all the people dying to get into this fading industry scream at Nasdijj that there is no racism in publishing on websites everywhere.
Nasdijj would confront all of this silliness with enraged essays but he's washing his hair that night.
The book is dead as a doornail. And what bed, pray tell, is your future in?
The Great American Public is not buying books. As the reading population increases in numbers (the statistics indicating that more people are reading more books is misleading as it's more accurate to say that the same people are reading only half the books they buy) it's NOT keeping up with the population increase in terms of people who COULD be reading (and investing in books) but are not even tempted. Only five percent of graduating seniors in high school even read at the college level. The average high school freshman is reading at the sixth-grade level and writing (not enthusiastically) at the-third grade level. Fifty percent of sixth-graders are reading at the second grade level. Children spend more time on computers whether they're plugged in or hand-held than they do with books. And they're mainly talking to their peers in code. The best and the brightest at the Master's level are NOT going into publishing. The notion that the best and the brightest go into publishing is absurd.
Here's how publishing stacks up:
Women (and NOT the bright ones) are running publishing, and there's a glass ceiling, and they know it. Publishers are now mid-management. They're not much more than very nervous accountants. It's men who sit on the Boards of Directors of the (mostly German and French) international corporations that own the American publishing houses. NOT women. The men at let's say Bertelsman (the owner was in the Nazi SS during World War 2) issue the marching orders. The women in management obey. The women would ALL love to be on the boards but they have no money.
Bertlesman itself is not all that happy with its investment in American publishing. They are currently considering divesting themselves of those assetts in favor of technology communication and content. When FOX describes in its public relations information just exactly what assetts it owns, they frequently don't even mention (perhaps it's not worth mentioning of they just forgot) Harper-Collins.
Rupert Murdoch is investing LESS (as is the trend) in books and MORE in information technology and content.
Holt moved. It could not afford the rent.
A hundred people are being fired at Houghton Mifflin as I write this.
Bret Easton Ellis and The Runaway Bride are being looked at as the new hot properties of 2006.
If publishing is becoming more and more irrelevent to the culture at large, and it is, do the math, these companies have no one to blame but the gatekeepers themselves.
Let us look at them. Or her. She has a BA from Brown. She comes from a generation of women who for some odd reason were all named Jennifer.
She's in her twenties. She was surprised when they hired her as an editorial assistant, and she realized right away that if she worked real hard she could become much more than that. No more Manolos for a while anyway.
She answers the phone. She wields the real power.
She is much more aware than her editor that technology is changing publishing and fast. She is biding her time. She knows something she did not know before and that is that another opportunity will open for her if she wants it. At first she wasn't sure. But now she's sure. She does NOT want to become a publicist. She discovers that they're slugs. They slave over books they not only do not read, but they have no intention of ever reading any of them, and if you ask them if they actually READ the books they lie about they will look at you like -- are you mad? It is a dead end job that functions more as a travel agent and Jennifer does not know Charlie Rose anyway.
She does worry (as opposed to her boss who is going to be fired in two months) that the book is becoming less and less relevant, but if she just works hard and holds out long enough, twenty people in front of her will leave, and she can crawl and claw her way to the top.
And she will, too.
Ask any of them. When no one is looking she reads GAWKER.
She thinks writers are pampered brats but she doesn't tell them that. Yet.
I have seen these women become editors in less than a year. They are rather hip and they do buy those Manolos eventually.
When they become editors all of them become quite fat. In Manolos.
The smart ones become agents.
They are few and far between.
They not only "get" the new communication technology, they use it.
While their boss has blocked anyone who might come to her through Everyone Who's Anyone in Publishing dot com, and she thinks email was invented to sell porn which horrifies her. She won't last. The chick who keeps her schedule wants her job, and she'll get it, too.
Jennifer has stopped looking for a man in publishing. There are so few and they're taken.
She wants a stockbroker anyway.
She wants to broker a deal herself with ICM and she's sharpening her chops to do it.
Her publisher (who she secretly laughs at in bars) is from Simon and Schuster where she published Beavis and Butthead.
You think I'm kidding. I'm not.
Jennifer does make mistakes sometimes. When Nasdijj calls and talks to her about some books he'd like to write she says: But we've done enough black books this year. And Nasdijj is not even black.
I've gotten that answer about six times this summer alone.
And then all the people dying to get into this fading industry scream at Nasdijj that there is no racism in publishing on websites everywhere.
Nasdijj would confront all of this silliness with enraged essays but he's washing his hair that night.
The book is dead as a doornail. And what bed, pray tell, is your future in?
Take This Quill and Shove It
by Caryn Thurman on Friday, August 5, 2005 09:06 amIn an effort not to be outdone by 50 Cent and Diddy and the various after parties at the MTV Video Music Awards, the folks at what's ominously known as Reed Business Information have announced the details and nominees for the first Quill Awards. You may be asking "What the hell is a Quill Award?" -- I know I sure did. Apparently the Quill Award is hyped to be the literary equivalent of the People's Choice Awards -- and like the People's Choice Awards where the nominees are chosen by editors of such fine publications as Entertainment Weekly, the Quill Awards nominees are selected by bookseller and librarian subscribers to Publisher's Weekly. (Did I mention that Reed Business Information is the parent company of Publisher's Weekly?) You can see the nominees in each category here and yes, my friends, there is a Bob Dylan nod. Some have said the choices are "interesting" or "bizarre". Frankly I find them predictable, safe and a little boring. Not the works themselves, naturally, but choosing them isn't exactly going out on a limb here. But, it is based on popularity, after all and is touted to be "a consumer driven celebration of the written word" -- hoo boy, indeed. I'm sure I'm being overly critical, but something just didn't set right with me after taking a look at their nominating criteria:
Writing Novels: That’s Hot
by Caryn Thurman on Saturday, July 16, 2005 08:03 pmHere's another book I'm sure you'll be lining up at midnight to purchase very soon ... Nicole Richie (Lionel's daughter and Paris Hilton's gal pal) has a novel on the way. Richie insists the book is "all fiction", but says that some of the themes revolve around drug addiction and growing up with a famous dad. The good news is that the book is reportedly the first in a series of two -- count 'em two -- books. The bad news is I don't think either of them will be titled The Dad Who Danced on the Ceiling.
Obligatory Potter Post
by Caryn Thurman on Friday, July 15, 2005 08:27 amApparently there's some new wizard book being released late tonight. So odd -- we'd barely heard a thing about it! Don't mind that strange booming sound off in the distance, that's just J.K. Rowling's bank account exploding.
Nora Roberts Publishes 159th Novel
by Caryn Thurman on Tuesday, July 12, 2005 12:58 pmAnd I can't even update my blog every day. 159 sure seems like an incredible number, but after doing some digging, I realize it's just minor league. Isaac Asimov is said to have written over 400 books and a Sao Paulo writer by the name of Jose Carlos Ryoki Inoue is credited with 1,050 novels (among 40 or so pseudonyms). After digging even deeper, I found numerous examples of these prolific authors, many with multiple (and by multiple I mean A LOT) pseudonyms. Are robots behind this mass-quantity writing phenomenon? Lots of drugs and Nick at Nite? Details are sketchy at best, but it certainly seems odd to now say that, relatively speaking, Joyce Carol Oates' offerings are meager indeed.
I guess this proves, once again, that it really isn't the shape or size, but how many times you can make it rise.
I guess this proves, once again, that it really isn't the shape or size, but how many times you can make it rise.
Adventures in Applied Topology
by Caryn Thurman on Saturday, July 9, 2005 10:00 pmThe increased popularity of self-publishing and the ease of print-on-demand services now make it possible for niche books and obscure topics to find an audience. It also gives us fodder for wacky polls and the craziest book titles we never thought we'd see. Retired physics professor Richard Kiehn took top honors as his book was voted "least likely to become a hot summer read" in a recent Zogby poll sponsored by print-on-demand service lulu.com. So maybe no one will be lounging by the pool with Non Equilibrium Systems and Irreversible Processes: Adventures in Applied Topology (Vol. 3) this summer. Then again, I'm still trying to figure out why Ten Crochet Dude Dishcloths is less likely to become a hit than Seven Crochet Dude Afghan Squares. I'm sure it has something to do with the metric system.
Copycats
by Levi Asher on Friday, July 8, 2005 11:00 amGalleyCat, a book industry blog, has been publishing an amusing expose of what happens when book designers run out of new ideas.
To add to the amusement factor, the New York Times has apparently just gotten around to running an expose on the same topic. I guess this is what happens when New York Times journalists run out of new ideas.
To add to the amusement factor, the New York Times has apparently just gotten around to running an expose on the same topic. I guess this is what happens when New York Times journalists run out of new ideas.

